CRM Manager – Leading Property Consultancy

Ref Number:
  • LT7504
  • Property
  • Database
Job Type:
  • Permanent
  • London
  • £Excellent

  • Colette Norfolk
  • +44 (0)20 3174 1875

An excellent opportunity exists for a passionate CRM Manager to join one of Europe’s largest and most prominent property consultancies in a varied role with a focus on overseeing the adoption of Microsoft Dynamics 365 with Introhive and leading on the day-to-day management of these systems. The successful applicant will be joining a driven and dynamic Client Relationship Management team, who are unified by a common goal of instilling client focused behaviours throughout the business, ensuring they listen to clients and deliver a personal and joined up experience which deepens and broadens client relationships. Internal stakeholders are advised on driving client growth in a collaborative, efficient and insightful way. Building deep trusted client relationships, winning key instructions and broadening client relationships is integral to the firm's growth strategy. The firm has a Client Relationship Management strategy in place to support these goals and it is fundamental that they have client insights available to the business that will help deepen their understanding of clients and enrich client engagement. The firm have recently introduced a new CRM platform across the UK B2B business and the CRM Manager will be pivotal in ensuring the technology fulfils the firm's goals and in particular creates a high level of engagement across the business. You will work collaboratively across the business, gathering feedback and using this to inform the future CRM platform roadmap and approach to successful business engagement. You will take a leading role on the project team for the roll-out of the new Client Insights platform and act as an ambassador for the platform, developing and executing stakeholder engagement plans for each division, sector groups and regional Business Development boards, including launch communications, road shows and presentations. Developing and maintaining best practice guidelines for users across the business, you will design engaging training programmes for stakeholders and ongoing management of training and communications to ensure continued system use. The role holder will need to work with the business and wider business development team to design relevant reports and dashboards to help analyse client development activity and also with the data management team to improve data quality and analysis to allow more effective targeting, cross-selling and direct marketing activity. In addition, continually evolving the CRM platform to ensure it is configured to meet business needs and working with IT to implement future system updates will represent key elements of this challenging role. You must possess a strong academic background or equivalent combined with extensive business development or CRM experience and a demonstrable track record in CRM systems management including the roll-out phase and subsequent adoption phase. With outstanding knowledge of MS Dynamics CRM or other CRM databases and proven success in running workshops, engaging internal stakeholders and promoting the benefits of a CRM database in a professional services environment, the CRM Manager will possess excellent analytical skills and an ROI-performance orientation. Highly organised, self-motivated and reliable with strong problem solving skills and excellent attention to detail, the ideal candidate will be able to build strong relationships across the business and quickly establish trust and credibility. An understanding of the property sector will be advantageous but not essential. Leighton Taylor promotes diversity, equality and fair treatment in all aspects of our work. It is our policy that as a provider of marketing and business development recruitment services, we will work to address existing inequalities, eliminate discrimination and promote equal opportunities and diversity. We translate this into all aspects of our everyday work and will aim to prevent discrimination or other unfair treatment against any of our staff or any users of our services regardless of gender, age, race, colour, nationality, ethnic origins, disability, sexual orientation or political and religious beliefs. Follow us on Twitter for the widest range of roles across the entire professional services sector –


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