National Communications Manager – Leading Accountancy Firm
A very refreshing full service marketing communications role based within one of the leading accountancy firms in the country. Reporting to National Head of Marketing and Communications, the National Communications Manager will be based in the firm’s central London office with regular travel to other UK office locations.
This role requires an experienced marketing manager with strong people management skills to manage the national communications team and successfully deliver the strategic communications priorities aligned to the firm’s business plan. The role will be a mixture of strategic and hands on project management. You will manage a full mix of internal and external communications, write and edit marketing materials including hard-copy and online publications, thought leadership documents and company brochures. You will actively manage PR for the firm, including identifying press issues, profile building for key partners, drafting and approving press releases and managing coordination across national and regional audiences, responding to media queries and managing crisis communication issues. You will also report on the impact of PR campaigns, manage multi-agency relationships with external PR providers and be responsible for building relationships and contacts internally at all levels in order to produce a consistent message. The National Communications Manager will be tasked with developing the social media strategy for the firm in line with PR priorities and target audiences and must work with partners and stakeholders to educate and champion social media best practice. On the internal communications side, you will support the National Head of Marketing and Communications and Executive team with internal communication planning and messaging, manage the news content of the firm’s Intranet platform and manage editorial and production of the quarterly internal newsletter and e-bulletin, to include sourcing content, writing, editing and distribution.
It is important that you are bright with a good academic background allied to proven strategic communications experience gained in a professional services firm, preferably in accountancy. Excellent writing skills are a given and the ability to put your points across to a very senior internal audience and persuade and advise them is also essential.
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