PR Specialist & Thought Leadership Writer
A challenging PR Specialist and Thought Leadership Writer role has arisen within a professional services business that provides business and operational advice to major clients across various industries including retail, manufacturing and financial clients in the UK and internationally.
The firm are looking for an experienced writer to support their thought leadership efforts, with a particular focus on topics in Platform Business Models and adoption of new technologies. Sitting within the Marketing & Communications team, the PR Specialist and Thought Leadership Writer will help drive the evolution of the firm's thought leadership platform through content creation, distribution and measurement, as well as by contributing to strategy development. The role holder will be expected to help drive the growth and development of the firm's thought leadership platform, developing a media relations strategy and working closely with the firm's PR agency find high-level placements in print, broadcast and online media to increase company visibility. Sourcing content through both research and liaison with internal contributors, you will write and edit content, assist with content distribution on the firm's website, social channels and other venues and subsequently assist with the measurement of content performance and its impact. The successful applicant will be expected to build connections with media and key journalists through a mix of channels, from traditional to digital and social, and must ensure that the firm's PR efforts serve to achieve both immediate and long-term business goals. In addition, you will be responsible for handling all inbound media inquiries and requests and writing timely press releases, blogs and customer and employee communications.
The firm is looking for a bright graduate or equivalent with substantial proven experience in producing high-quality, authentic and differentiated thought leadership ideally for premium technology or Telecommunications brands, although the firm would also consider other relevant backgrounds such as journalism or science communications. Knowledge of traditional and digital media and social media and past work experience in public relations are also prerequisite. The PR Specialist and Thought Leadership Writer will also possess outstanding writing and editing skills and a strong ability to manage relationships, work cross-functionally, juggle projects and partners and earn trust from senior stakeholders.
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